Menu
Menu
In a highly competitive spirits market, your brand needs to stand out, and it can’t rely solely on quality product. As distillers, a brand’s narrative is shaped not just by the liquid in the bottle, but by every touch point your customers experience—especially the packaging.
This session explores how thoughtful supplier relationships, the right material choices, and the design of your packaging are critical in bringing your brand’s story to life, while aligning with sustainability goals.
As the Australian distilling industry faces a rapidly changing landscape, distillers are increasingly realising that their packaging is more than just a functional necessity. It is the ambassador of the brand and the first point of contact for consumers when the story is being told without you.
The art of label design is much more than aesthetic appeal—it’s a strategic opportunity to communicate your brand’s values, heritage, and vision.
Through this session, we’ll explore how distillers can turn sustainability from a regulatory challenge into an opportunity for brand enhancement. By collaborating strategically with suppliers—designers, printers, and materials experts—distillers can create packaging that not only aligns with their brand’s values but resonates deeply with their target audience, standing out in an increasingly crowded marketplace.
Key Takeaways:
• The critical role supplier relationships play in delivering a brand vision.
• How material choices and design must balance aesthetics and functionality to enhance brand storytelling.
• How to navigate the complexities of packaging regulations while ensuring compliance and maintaining your brand’s integrity.
• Strategic approaches to brand engagement through packaging that speaks louder than the product itself.
• Best practices for building collaborative partnerships that listen to your brand’s unique story, values, and target audience.
Chris Jackson is the ultimate professional. When at work his inherit enjoyment is achieved by pioneering and developing unique labelling solutions to fix a problem.
As National Manager, Self-Adhesive Products for Ball & Doggett, Chris’s breadth of knowledge in supply chain operations along with strong industry relationships supports the business strategic outcomes.
Having worked in the industry for in excess of twenty years, he is extremely knowledgeable with all self-adhesive applications and print technologies so feel free to test him out.
Accountable for developing new products and markets, along with creating unique and innovative strategies, his curious mind will challenge the traditional and will deliver results. Like all good gymnasts he likes to STICK the landing.
Zaidee is a well-regarded and respected figure in the industry. An industry award judge, facilitator and panellist all-encompassing as she contributes to the sustainability of our industry.
Her leadership and development of successful teams has seen Zaidee strive to share her knowledge and experience building those around her and being open to learning at every juncture.
Her breadth of experience is diverse including management, development delivery for staff, strategy development and implementation along with delivering national in person and online events.
With a diverse client base, a natural networking professional who connects and elevate those around her.
A passion for the education sector these past 25 years sees consistent investment making a difference in the learning journey of emerging designers with a seat on the advisory committee board Deakin University, Bachelor of Design.
As National Business Development Manager Sustainable Packaging for Ball & Doggett, Zaidee has a clear focus on sustainable solutions for Australian brands and partnering with them on their transition pathways to meet national targets.
With a personal ethos centred around engaging, inspiring, influencing and creating an experience!
