Amber Bonney, Edison Agency

Amber Bonney shares insights on working with brands on the road to their sustainability pathway, why a shared economy is crucial, branding from the inside out, community responsibility and purpose-led businesses.


Amber Bonney is the Founder and Managing Director of award-winning creative business The Edison Agency. She is a branding and identity strategist, guest lecturer, speaker and female leadership advocate.

With more than 20 years experience across diverse industry sectors, Amber has a vested interest in both traditional and disruptive design methods that activate, provoke and inspire.

Amber believes the principles of human-centred design help shape ideas and behaviours and drive value for brand owners by connecting with their consumers more effectively. She helps organisations and brands connect, transform, excite, gain trust, disrupt, transform and be seen. Her personal mantra is “bite big and chew like buggary”!!

Edison Agency

We were born from curiosity and tenacity.
We have a female founder who never quite sits still and is hungry for change. Together we work with a community of partners – all bound by a passion for positive change and producing work we are proud of. We believe great design should transform and inspire.
We are expert thinkers, makers, hustlers, writers and innovators. Our curious brains work freely to solve problems, ask questions and listen without prejudice.
We say what we do and do what we say.
Named by the Australian Financial Review one of Australia’s fasting growing start-ups, Edison’s reputation stems from their commitment to high quality design, strategic problem solving and an ego-free “no di@khead” agency motto
We win awards that celebrate both substance and style. We care about balancing people, planet and profit.
Design is our superpower and we use it for good!

Imagine change – from the inside out.