Rowena Curlewis, denomination Design

Rowena Curlewis, CEO and Co-founder brings visibility into the denomination Design brand. From the clear inception of the business with Margaret Nolan, Co Founder, to the depth of experience their global team affords the brands at every touch point. The conversation illustrates how a consultancy walks the talk with their proprietary model, 'futureproof' driving sustainability in it's full definition on behalf of brands. A passionate and driven le


Rowena Curlewis is CEO and co-founder of drinks design specialist Denomination. She started the business 20 years ago, and has worked on many drinks brands that you’d know – Penfolds, Wolf Blass, Tread Softly, Little Giant and Yalumba.

Her business spans the globe with offices in Sydney, London and San Francisco, and they work across wine, beer, spirits and non-alcoholic drinks.

Sustainability looms large on the agenda for Denomination, and its sustainability team has developed a program called Futureproof which aims to lead the sustainability conversation in drinks.
Denomination has won more than 250 awards, and Rowena regularly contributes articles and lectures in design, innovation and strategy.