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Matt de Jongh, Responsible Wood [Part 2 of 2]

Beyond the Label – Certification, Credibility & the Future of Fibre – Part Two of our Responsible Wood Series is here.
It’s about co-creation — creating a unified, evidence-based dialogue that empowers our industry to lead with confidence, consistency, and collective intelligence.

Matt de Jongh, Responsible Wood [Part 1 of 2]

Sustainable packaging starts long before the print press — it begins in the forest.

Discover how Responsible Wood and PEFC are shaping the future of sustainable fibre.

In the first of a two-part Ecoporium by Ball & Doggett series, Matt de Jongh, Sustainability Manager at Responsible Wood, joins Zaidee Jackson to break down the essentials of forest certification.

As a forester, Matt has seen first hand how sustainable forest management safeguards biodiversity, supports regional economies, and ensures that fibre harvested today sustains future generations.

Together, we explore:

The difference between virgin and recycled fibre — and why both have a place in circular design.
How PEFC & Responsible Wood certification builds traceability and trust from forest to finished packaging.
Why credible certification is key to deforestation-free claims and brand credibility.

Save Food Packaging Design Shines Bright

When packaging is designed with intention, it becomes more than a container. It becomes a solution , extending shelf life, preventing waste, and shaping a more sustainable future.

Building Your Brand Beyond The Bottle

In a highly competitive spirits market, your brand needs to stand out, and it can’t rely solely on quality product. As distillers, a brand’s narrative is shaped not just by the liquid in the bottle, but by every touch point your customers experience—especially the packaging.

MCC Label, Dr. Stijn Billiet, Vice President Global Sustainability, Michael Patterson, National Sales Director

Dr Stijn Billiet, Vice President Global Sustainability and Michael Patterson, National Sales Director join Zaidee Jackson in an in depth conversation on our MCC sees the world of labels!
The trio explore a broad range of topics including the process of developing a sustainable label solution for a customer, global supply chains, innovations, trends and technology.
They unpack the question: What is better, compostable or recycle?
Insights are shared on how MCC Label navigates the conversation with their customers in terms of government legislation along with a dive into what are customers priorities in terms if sustainable strategies and labels.

Money for nothing and insights for free

Studio Molasses, Co-founder and Director Dan Parritt shares his thoughts on effectiveness of market insights, restrictive budgets and other avenues brands can start to explore relevant information to make impactful decisions on communication strategies, creative ideas and driving better returns.