TCYK – Rhys Gorgol, Principal & Creative Director

TCYK, Rhys Gorgol, Principal & Creative Director : APPEX 2024 Day 2 Session 2


Session : Trends & Insights in Brands, Strategy and navigating change. Intersection between Global and Local trends for brands on packaging.

Rhys Gorgol sits with Zaidee Jackson in a fire side chat that illuminates thought on how brands and agency engage to deliver brilliance in the world of change.

Showcased as an industry first at Australia’s largest packaging exhibition, APPEX 2024 our stand sat amongst 450 others whilst we delivered a successful four day campaign including twelve live sessions with international and domestic specialists within the packaging supply chain. The ‘Live Experience’ platform focused on driving education, sharing expert insights from across the supply chain that impacts delivery of sustainable packaging into the industry.

As the Australian packaging industry navigates an unprecedented change, these conversations are more relevant than ever.

We know you will find this session insightful and invite you to journey with us and explore each of the live sessions captured for you to enjoy, learn from and share with your network.

Ball & Doggett is proud to partner with APPEX 2024 to deliver this experience for the Australian packaging industry.

With thanks to ecoporium by Ball & Doggett’s media partnership with PKN Packaging News.


Rhys is the founder and creative principal of branding and design studio The Company You Keep.

His practice is grounded in the position that conscious design informs a deep unconscious impression. His work is often unconventional and layered being formed on a clear narrative that is experienced in great detail. Working extensively within design for hospitality he collaborates with artists, chefs, architects and makers.

The Company You Keep recently completed wayfinding and brand work for LVMH’s Chandon Estate.


Hosted by Zaidee Jackson (AAIP), National Business Development Manager – Sustainable Packaging