Visual Media Association – Kellie Northwood, CEO

Visual Media Association - Kellie Northwood, CEO : Day 2 Session 3


Session : Beyond the Box: VMA’s Commitment to Support Printers in a Changing Packaging Landscape

Ball & Doggett are proud members of the Visual Media Association collaborating to ensure our industry is provided with visibility on current information as we navigate the changing landscape.

The formidable Kellie Northwood delivers insight metrics and case studies along with a fire side chat with Zaidee Jackson.

Showcased as an industry first at Australia’s largest packaging exhibition, APPEX 2024 our stand sat amongst 450 others whilst we delivered a successful four day campaign including twelve live sessions with international and domestic specialists within the packaging supply chain. The ‘Live Experience’ platform focused on driving education, sharing expert insights from across the supply chain that impacts delivery of sustainable packaging into the industry.

As the Australian packaging industry navigates an unprecedented change, these conversations are more relevant than ever.

We know you will find this session insightful and invite you to journey with us and explore each of the live sessions captured for you to enjoy, learn from and share with your network.

Ball & Doggett is proud to partner with APPEX 2024 to deliver this experience for the Australian packaging industry.

With thanks to ecoporium by Ball & Doggett’s media partnership with PKN Packaging News.


Kellie Northwood is the Chief Executive Officer of The Real Media Collective and incoming Chief Executive of the Print & Visual Communications Association, the two uniting industry Associations representing the paper, print, mail, publishing and distribution sectors across Australia and New Zealand.
She provides expertise across brand, communications, efficacy of below the line channels, corporate and sustainable branding programs and developing multi-channel marketing communication strategies that deliver results. Kellie has held many senior roles, most recently Executive Director, TSA Limited and the Chief Executive Officer of the Australasian Catalogue Association.

She has held Group Sustainability and marketing roles across the print and mail sectors with experience working across the Tasman and now into the Asia Pacific region. Kellie is a regular contributor to marketing publications having been recently published in AdNews, B&T, Campaign Brief to name a few, as well as media presence across radio and television.

Kellie has a strong brand and communication background and emphasis on retail marketing and linking the holy grail of data to drive results and connect all channel strengths. She holds a Bachelor of Arts in Communications (majoring in Journalism) and post-graduate studies in Education and Sustainability.


Hosted by Zaidee Jackson (AAIP), National Business Development Manager – Sustainable Packaging