Matt de Jongh, Responsible Wood [Part 1 of 2]
Sustainable packaging starts long before the print press — it begins in the forest.
Discover how Responsible Wood and PEFC are shaping the future of sustainable fibre.
In the first of a two-part Ecoporium by Ball & Doggett series, Matt de Jongh, Sustainability Manager at Responsible Wood, joins Zaidee Jackson to break down the essentials of forest certification.
As a forester, Matt has seen first hand how sustainable forest management safeguards biodiversity, supports regional economies, and ensures that fibre harvested today sustains future generations.
Together, we explore:
The difference between virgin and recycled fibre — and why both have a place in circular design.
How PEFC & Responsible Wood certification builds traceability and trust from forest to finished packaging.
Why credible certification is key to deforestation-free claims and brand credibility.