Tim Sykes, Brand Director – Packaging Europe
In this ecoporium conversation, Zaidee Jackson sits down with Tim Sykes, Brand Director of Packaging Europe, to discuss the evolution of the Sustainable Packaging Summit and its role in shaping global dialogue on packaging. Together, they unpack the EU’s new Packaging and Packaging Waste Regulation (PPWR), what it means for innovation, compliance, and circularity, and how Australia can learn from Europe’s approach.