Building Your Brand Beyond The Bottle
In a highly competitive spirits market, your brand needs to stand out, and it can’t rely solely on quality product. As distillers, a brand’s narrative is shaped not just by the liquid in the bottle, but by every touch point your customers experience—especially the packaging.
Jo Shanahan, Co-Founder, Sip & Banter and Amy Todd, Packaging & Account Management Specialist, MCC Label
An interview bringing our audience with an in-depth look into the process behind creating a standout brand. Through conversations with Jo Shanahan and Amy Todd, we’ll explore the key decisions, challenges, and collaborations that contributed to bringing the brand to life, from concept to final production.