pH Factor – Rita Sellars, Founder & Director

pH Factor - Rita Sellars, Founder & Director : Day 3 Session 3


Session: Formulating for a Future Brand: From the inside and out – and YES, your packaging does matter!

pH Factor’s Rita Sellars brings passion, expertise, applied knowledge and an inspirational discussion shining a spot light on the landscape and current state of Australia’s beauty industry.

Sustainability at the core of the discussion, Rita shares in a key note along with a fire side chat with Zaidee Jackson her thoughts and inspires us to think beyond the package!

Showcased as an industry first at Australia’s largest packaging exhibition, APPEX 2024 our stand sat amongst 450 others whilst we delivered a successful four day campaign including twelve live sessions with international and domestic specialists within the packaging supply chain. The ‘Live Experience’ platform focused on driving education, sharing expert insights from across the supply chain that impacts delivery of sustainable packaging into the industry.

As the Australian packaging industry navigates an unprecedented change, these conversations are more relevant than ever.

We know you will find this session insightful and invite you to journey with us and explore each of the live sessions captured for you to enjoy, learn from and share with your network.

Ball & Doggett is proud to partner with APPEX 2024 to deliver this experience for the Australian packaging industry.

With thanks to ecoporium by Ball & Doggett’s media partnership with PKN Packaging News.


Rita Sellars. Is the founder and Director of pH Factor, which focuses on Development, Training & Education in the Personal Care & Homecare industries. Her background in Chemistry, Biochemistry, Formulation Science, Teaching and Management has allowed her to be a recognised and accredited Cosmetic development chemist, industry expert and voice, and be able to establish a focused career around formulations, ingredient technology, Education and manufacturing in the Cosmetic and Homecare space for almost 25 years.

She is the development creator behind many exclusive brands. Her role allows her in assisting and implementing new products to the market either by developing the brand from the beginning to the end or help transition a product from an overseas portfolio to the Australian retail market, helping in formulating, compliance, brand management and taking their brands to market as well as vital industry assistance.

Rita has had the opportunity to speak and be a moderator at many local and global conferences on formulations, brand development, Indie beauty and such topics within with personal care space.


Hosted by Zaidee Jackson (AAIP), National Business Development Manager – Sustainable Packaging