The interview with Jaime Orozco, VP International Business Development delves into the critical role of supplier relationships and innovative packaging in the spirits industry.
It explores how strong partnerships between distillers and suppliers can help create packaging that not only meets sustainability goals but also aligns with a brand’s core values and storytelling.
Additionally, the discussion highlights how innovation in materials and design can help distillers differentiate their brands in a crowded market, ensuring both sustainability and a compelling brand identity.
Wausau Coated Products, Inc., headquartered in Wausau, Wisconsin, is a leading manufacturer of pressure-sensitive products, label materials, and custom coating technologies serving a wide variety of markets. Founded in 1981, Wausau Coated has established itself as a flexible manufacturer that responds quickly to today’s rapidly changing demands. The company’s founding principle, “The difficult we do today, the impossible takes a day or two longer,” continues to be its core philosophy.
Wausau Coated excels in manufacturing high-quality roll and sheet label materials for a variety of end uses. The company’s sales and technical staff collaborate daily to understand customer pressure-sensitive needs and develop solutions that provide a competitive advantage for their products.