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In this ecoporium conversation, Zaidee Jackson sits down with Tim Sykes, Brand Director of Packaging Europe, to discuss the evolution of the Sustainable Packaging Summit and its role in shaping global dialogue on packaging. Together, they unpack the EU’s new Packaging and Packaging Waste Regulation (PPWR), what it means for innovation, compliance, and circularity, and how Australia can learn from Europe’s approach.
Tim Sykes is the Brand Director at Packaging Europe, the leading media platform for the international consumer packaged goods value chain. He has been with the organisation since 2006, guiding its evolution from a trade magazine into a multifaceted multimedia and events business.
In his role, Tim leads the development and delivery of key sustainability-focused initiatives, including the Sustainability Awards, a global competition recognising innovation in sustainable packaging, and the Sustainable Packaging Summit, a major industry forum.
Beyond his executive duties, he contributes to industry and environmental progress through voluntary roles. These include serving on advisory boards such as the HolyGrail 2.0 Advisory Group, being on the jury for the Packaging Innovation Awards, being a board member of AIPIA, and mentoring emerging talent in the packaging sector.
Tim is known for his strong interest in the strategic, technological, and regulatory challenges of packaging sustainability, particularly how innovation, material design, digitisation and consumer experience can play a role.
